The cinema in Libero in Katowice will invite over 1000 cinema goers to eight modern and comfortable screening room. Two of them are Helios Dream rooms, which will be developed based on the new premium concept of the Helios chain. In the latest Katowice multiplex there will also be a premiere room that can hold over 300 film spectators.
On the area of over 3,000 sqm. Helios will prepare 8 screening rooms for film fans from Silesia, in which residents of Katowice and other cities of the agglomeration will watch films in the most advanced technologies. Two of them – Helios Dream rooms – will face the needs of the most demanding viewers appreciating a cosy atmosphere and comfortable space for watching movies in a fantastic pic and sound quality. The rooms will stand out a modern interior design and leather, electrically reclining seats, which each viewer will be able to regulate himself. In addition, drink and popcorn holders will be mounted in armrests of seats. The strong point of the Helios Dream rooms will also be images displayed in 4K resolution and Dolby Atmos sound, which thanks to dozens of independent soundtracks sent to speakers placed in different places of the room – also on a ceiling – will create a three-dimensional sound that moves viewers to the heart of the action. In addition, one of the Helios Dream rooms will be able to display three-dimensional movies in the DepthQ 3D system. The hallmark of the cinema in Libero will also be the premiere room in which over 300 filmgoers will be able to watch the latest film productions.
‘After a few years Helios will open a cinema in Katowice again and it will be a great comeback! The multiplex in Libero, to which we will soon invite Silesian moviegoers, will undoubtedly be a unique cinema – with a great atmosphere, special screenings and repertoire at the highest level. We want our new cinema in Katowice to be an important place on the cultural map of this city’ – emphasizes Tomasz Jagiełło, President of Helios S.A.
Similarly to other chain locations, also in Libero in Katowice, all rooms and the entire cinema space have been designed also for disabled viewers. In addition, Helios will also invite visually impaired and hearing impaired people who will be able to use an audio description system.
‘Helios in Libero will be a real treat for the most demanding moviegoers. We are happy that as one of the first in Poland we will have screening rooms Helios Dream with new standards in film reception. We have to admit that the multiplex will be a very strong magnet attracting to leisure and restaurant area, which is located on the entire second storey. We have wanted to connect shopping in a hospitable, functional and architecturally interesting space with the world of entertainment, meetings at the table and various ways of spending free time. This is important, especially if we are talking about a place that is to shape the development of the southern part of the city’ – comments Karolina Prędota-Krystek, Senior Leasing Manager at Echo Investment’s Shopping Centre Department.
The first multiplex cinema was created 20 years ago in Poznań. Currently, there are over 1,300 screening rooms in nearly 500 cinemas in the whole country. Since then, the cinema market has been recording steady growth. Analysts of Cushman & Wakefield, one of the leading agencies in the commercial real estate market, indicate that last year the average increase in tickets sold compared to 2016 was 8.7%, which means that in 2017, 56.6 million viewers bought cinema tickets. Importantly, the average ticket sales growth in Europe is 2% YoY. Experts emphasize that despite the fact that multi-screen cinemas – two or more rooms – are only a quarter of all cinemas in Poland, considering the number of screens, their share increases to 75%, of which 80% of them is located in commercial complexes.
The domestic market, despite the development pace, still has the significant, unrealised potential. Especially if we compare the Polish market saturation with the mature Western Europe markets.
Libero is built at the intersection of Kościuszki and Kolejowa streets, where over 15 thousand vehicles per hour travel past during rush hour. Along with the rapidly-progressing construction process, an advanced commercialization process is being carried out. Over 95 percent of Libero has already been leased and among the Libero tenants are brands such as: Helios, Fabryka Formy, MkBowling, Centrum Medyczne GynCentrum, Media Markt, RTV Euro AGD, iDream, Sony Centre, H&M, Grupa LPP (Reserved, Mohito, Sinsay, Cropp, House), Forever 21, New Yorker, Made in G, Guess, Carry, Simple, Gino Rossi, Quiosque, Orsay, Greenpoint, Triumph, Calzedonia, Gatta, Medicine, Diverse, Lee Wrangler , Big Star, Vistula, Wólczanka, Lancerto, Lavard, Giacomo Conti, CCC, Deichmann, Ochnik, Wojas, Ryłko, Sizeer, Smyk, Douglas, Rossmann, Apteka Europejska, Wittchen, Tous, Pandora, Apart, W.Kruk, YES, Martes Sport, 4F, Puma, Empik, Świat Książki, Home&You, Homla, Flying Tiger, Zebrano Rano, Papa Diego, Pizza Hut, KFC, McDonalds, Starbucks, North Fish, Bon Apetito, Food&Ball, Sushi Kofuku and many more.
Since 2016, Libero has been a sponsor of the women’s team, GKS Katowice.