Deichmann joined Libero

10.11.2017

The latest trends, modern style and excellent quality to price ratio – Deichmann, one of the largest and oldest footwear chains in the word, has joined Libero.

Deichmann is the leading brand on the German as well as European footwear markets. It offers a broad section of footwear for all age groups. The broad range of products of the brand includes elegant and classic footwear as well as city and sports shoes. Regardless of the shoe category the brand always follows the latest trends combining tradition with avant-garde, taking care of the design, quality and a reasonable price of its products. Deichmann shops offer a broad range of various brands such as: Elefanten, Gallus, Medicus, 5th Avenue, Graceland, Victory, Adidas, Puma, Nike and Fila. In Libero Deichmann will occupy a spacious unit with an area of 500 sqm.

“Deichmann is a brand which successfully combines classics with modern design, convenience and a reasonable price. Our collections are fresh and original. We also take care of an appropriate display of our products, that is why we carefully choose locations for our shops. A broad selection of products offered by Deichmann requires an appropriately planned area with suitable light and effective arrangement. Our location in Libero will make it possible for us to arrange the shop in accordance with our designers’ vision but also in line with the architectural style of the entire facility,” says Marcin Detko, senior manager responsible for expansion at Deichmann.

“The Deichmann brand is one of the most popular and liked footwear brands in Poland, that is why it had to be present among Libero’s tenants. A broad range of footwear and fashion accessories will be an excellent extension of its fashion offer,” says Tomasz Domoń, regional leasing director at Echo Investment’s Shopping Centre Department.

The Deichmann chain comprises nearly 250 shops in Poland, offering a broad selection of footwear for the entire family, including own brands as well as: 5th Avenue, Graceland, Victory, Adidas, Nike, Puma and Fila. The 20-year history of the brand in Poland is marked by a dynamic development of the chain as well as transformations inside the company, which has been bravely facing its footwear competition since the beginning of its operations. The company was founded in 1913. It sells app. 180 mln pairs of shoes in 4,000 shops every year. Deichmann employs nearly 40,000 people.

The construction of Galeria Libero is on schedule. Advanced commercialization process is conducted regardless of the progressing construction work. Nearly 80 pct of Libero’s retail area has been leased. Libero is characterized by its excellent location at the junction of Kościuszki Street and Kolejowa Street, which are used by over 15,000 vehicles per hour at peak times. Libero is planned to be opened in spring 2018

Since 2016 Libero has been a sponsor of the female team of the GKS Katowice sports club.