Forever 21 – american style in Libero

08.09.2017

The first shop of the Forever 21 clothing brand in Katowice is to be opened in Libero.

“It will be the first shop in Katowice for the Forever 21 brand, which only opens its shops in the best locations in the country. The brand is currently present in three large cities: Łódź, Poznań and Warsaw. The current development strategy of F21 has been based on choosing proven and prospering projects which are leaders in their regions. Thus we are even more pleased about the fact that F21’s debut on the map of Silesia will take place in Libero. I believe that F21 opted for Libero because our project fulfilled all the key requirements of the American brand.  Its location in the southern part of the city, which guarantees a broad catchment area that stretches well beyond the limits of Katowice, as well as excellent visibility of the building and very good infrastructure played an important part here. The location of the shopping centre near the main traffic route of the city i.e. Tadeusza Kościuszki Street provides a flow of as many as 15,000 cars per hour in the direct vicinity of Libero. A crossroads which is redeveloped by us will provide grade-separated and fast access to the mall. Libero’s timeless architecture, in terms of its quality as well as visual elements, was also important, just like the application of intelligent and intuitive solutions which guarantee comfortable usage of the facility,” says Szymon Mińczuk, regional leasing director from Echo Investment’s Shopping Centre Department.

Forever 21, Inc. with its seat in Los Angeles in California is a retailer of clothing as well as women’s and men’s accessories. It is famous for offering the hottest fashion trends at an affordable price. Its sales model is based on maintaining interest through the daily delivery of new products. Founded in 1984, Forever 21 operates over 750 retail stores in the United States, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, the Philippines and the United Kingdom.

The construction of Libero is on schedule. Advanced commercialization process is conducted regardless of the progressing construction work. Over 70 pct of Libero’s retail area has been leased. Libero is characterized by its excellent location at the junction of Kościuszki Street and Kolejowa Street, which are used by over 15,000 vehicles per hour at peak times. The opening of Libero is planned for the spring of 2018.